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How does thinking affect doing? There is a widely held view--both in academia and in the popular press--that thinking about what you are doing, as you are doing it, hinders performance. Once you have acquired the ability to putt a golf ball, play an arpeggio on the piano, or parallel-park, it is believed that reflecting on your actions leads to inaccuracies, blunders, and sometimes even utter paralysis. Experts, accordingly, don't need to try to do it; they just do it. But is this true? After exploring some of the contemporary and historical manifestations of the idea that highly accomplished skills are automatic and effortless, Barbara Gail Montero develops a theory of expertise that emphasizes the role of the conscious mind in expert action. Along the way, she dispels various mythical accounts of experts who proceed without any understanding of what guides their action and analyzes research in both philosophy and psychology that is taken to show that conscious control impedes well practiced skills. She also explores real-life examples of optimal performance--culled from sports, the performing arts, chess, nursing, medicine, the military and elsewhere--and draws from psychology, neuroscience, and literature to create a picture of expertise according to which expert action generally is and ought to be thoughtful, effortful, and reflective.

• Sales Rank: #531084 in Books
• Published on: 2016-07-26
• Original language: English
• Number of items: 1
• Dimensions: 6.30" h x .50" w x 9.30" l, .0 pounds
• Binding: Hardcover
• 288 pages

Review

"Thought in Action is convincing in its overall argument that philosophers and psychologists are mistaken when they denigrate the usefulness of conscious thought to optimal expert performance. And it also provides a detailed discussion of kinds of expert performance -- in dance, athletics, music, medicine, and chess -- that will be of interest to those who work in philosophy of mind and psychology, aesthetics, and action theory, whatever their concern with this overall thesis." -- Notre Dame Philosophical Reviews Online

About the Author

Barbara Gail Montero, The City University of New York

Barbara Gail Montero (B.A. University of California at Berkeley, Ph.D. University of Chicago) is Associate Professor of Philosophy at the City University of New York. She has been awarded research fellowships from the National Endowment for the Humanities, the American Council of Learned Societies, and the Andrew W. Mellon Foundation. Her work focuses on one or the other of two different notions of body: body as the physical or material basis of everything, and body as the moving, breathing, flesh and blood instrument that we use when we run, walk, or dance. Before entering academia, she was a professional ballet dancer.

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[P237.Ebook] Download PDF Media Virus!: Hidden Agendas in Popular Culture, by Douglas Rushkoff

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The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.


From the Trade Paperback edition.

• Sales Rank: #1181831 in eBooks
• Published on: 2010-12-01
• Released on: 2010-12-01
• Format: Kindle eBook

Amazon.com Review
Have you ever noticed that the word "media" refers both to the tool for disseminating information in human societies as well as the substrate upon which geneticists grow bacteria and viruses? Rushkoff has written one of the more provocative and insightful analyses of the paths of conceptual infection in human media, and about the techniques and goals of those who spread media viruses. This fun, hip, yet insightful book is well worth buying.

From Publishers Weekly
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media "viruses" empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song "Cop Killer" and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour.
Copyright 1994 Reed Business Information, Inc.

From Library Journal
In our "datasphere" world, we are exposed to information about events like the O.J. Simpson case in myriad formats from newspapers, television tabloids, and talk shows to the Internet. This media world, according to critic Rushkoff (The Genx Reader, Ballantine, 1994), is the next and only frontier. He argues that the media operate in society as a virus causing permanent and real social change. While his excessive use of viral-related concepts gets tiresome, the thesis that the popular media manipulate American culture is provocative and well argued. In Rushkoff's view, the media world is not monolithic, and its power can be harnessed to serve a variety of purposes. To illustrate his point, he examines a range of media activities, from mainstream offerings, such as children's television with it subtle, subversive messages, to the tactical strategies employed by "camcorder kamikazes" documenting alternative versions of reality. This timely book should be of interest to a wide range of readers.
Judy Solberg, Univ. of Maryland Libs., College Park
Copyright 1994 Reed Business Information, Inc.

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16 of 17 people found the following review helpful.
Seminal Book On Media Theory, Memetics, Postmodern Culture
By Alex Burns (alex.burns@disinfo.net)
Since its release in 1994, 'Media Virus' has become Douglas Rushkoff's most influential and most popular book.
Rushkoff skillfully dissects such 'memes' as the O.J. Simpson trial, the Rodney King beating tape, and the pervasive influence of MTV editing. He finds Queer sexuality in 'Ren & Stimpy', social agendas with John Morgenthaler's 'Smart Drugs' campaign, and closes the book with an insightful and rare interview with the influential musician, raver, and performance artist Genesis P-Orridge (Throbbing Gristle, Psychic TV, Pigface, Thee Majesty).
Much of what Rushkoff has written has become de facto teaching within university media courses, and Rushkoff's insights have been clarified and commented upon by many other social theorists and cyberpunks. This is a valuable book because its accessible easy to read style makes it a good introduction to a field that many find foreboding, difficult or complex. Rushkoff is careful to include case-studies and examples such as detailed semiotic analysis of 'The Simpsons', and to provide the relevant historical and industry contexts. The book's influence can be seen by the prevalence of Madison Avenue techniques subsequent to the book's publication, and the popularity of mutant media.
Well worth checking out!

11 of 12 people found the following review helpful.
Are you infected by a Media Virus?
By Eric H. Roth
While some academics still worry about people watching television, Douglass Rushkoff celebrates the power of individuals to create their own media presence in "Media Virus."
In a witty style, Rushkoff praises the MTV generation for their ability to do - and understand - more than one thing at a time. Written in 1994, the book's seems a bit dated in its predictions... and more than slightly optimistic in speculating about the liberating aspects of new media to resurrect the political passions of Americans. Media Virus remains an excellent overview of the tensions and possibilities that television presents for political activists.

9 of 10 people found the following review helpful.
The book that unwillingly created a new trend in advertising
By A Customer
The information in this book, while it was written, was used primarily by artists. The whole concept of a media virus is basically twofold. 1)To make a subversive or controversial message (meme) seam innocent, harmless, or impotent. 2) To make that same message propagate itself through some means, including that very same controversy that you originally try to hide. Intrusion and propagation. Injection and infection. Just like a real virus, or a computer virus, only a media virus is a mind virus, a mental image, sound, slogan, event, or whatever, that gets into your head, stays there, and spreads itself by means of your mouth and vocal chords.
The book was meant to be, I believe, a mental exercise of awareness. It's tone and content seam more reminiscant of a late night cafine and marijuan-induced intellectual discourse than a research book. However, that doesn't mean that whats in the book won't teach you anything. Far from it. Some people in the advertising industry thinks of the concepts in this book as the next step in the evolution of marketing. Now that I've read the book, I can see lots of "media-virus" tactics used in advertising, from the simple, (the energiser bunny, floating from commercial to commercial), to the more complex and subversive (Calvin Klien's psuedo-kiddy porn jean commercials which got banned).
A media virus is, to put it simply, the most effective way available to those in the media to get a message from thier mind into the minds and conversations of the average viewer. If you've ever talked about a commercial before you've seen it, because somebody mentioned it, you're probably talking about a media virus.

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Understanding that a global humanities course is taught in varying ways, Gloria Fiero redefines the discipline for greater flexibility with the 7th Edition of The Humanistic Tradition. Enhanced by McGraw-Hill Education’s LearnSmart® and SmartBook®, Fiero delivers a learning experience tailored to the needs of each institution, instructor, and student. With the ability to incorporate new extended readings, streaming music, and artwork, The Humanistic Tradition renews the understanding of the relationship between world cultures and humankind’s creative legacy.

McGraw-Hill Connect Humanities is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, so that your class time is more engaging and effective. It provides tools that make assessment easier, learning more engaging, and studying more efficient.

• Sales Rank: #9805363 in Books
• Published on: 2015-02-23
• Original language: English
• Number of items: 1
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Paperback

About the Author
Gloria Konig Fiero was born and raised in New York City. She earned her Masters degree in Art History at the University of California, Berkeley, and her Ph.D. in Interdisciplinary Humanities at the Florida State University. She has taught Humanities, World History, and Art History for more than twenty-five years. She has written and lectured extensively on medieval and renaissance topics and on the arts of both East and West as they reflect the human condition. She currently divides her time between New Orleans, Louisiana, and New York City.

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• Sales Rank: #16696308 in Books
• Published on: 1998
• Binding: Hardcover
• 82 pages

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In the third century BC, the Attalid dynasts of Pergamon in north-western Asia Minor were relatively minor players in Hellenistic great-power politics. However it all changed in 188 BC, when, under the terms of the treaty of Apameia, the Attalids were granted the greater share of the former Seleukid territories in western and inner Anatolia. At a stroke, the Attalids were elevated to the status of one of the major powers of the eastern Mediterranean; but this new-found prominence came at a price. The vast expanse of Attalid Asia Minor had been won not by conquest, but through a pragmatic and humiliating grant by Roman commissioners. As a result, the ideological and bureaucratic structures through which the second-century Attalid rulers administered their kingdom differed sharply from those of the other major Hellenistic dynasties.

With contributions from world-specialists on Hellenistic history and coinage, this book is the first full-length study to be dedicated to the political economy of the Attalid kingdom of Pergamon, focusing in particular on its financial administration, international relations, and the functioning of the state.

• Sales Rank: #3195987 in Books
• Brand: Brand: Oxford University Press, USA
• Published on: 2013-06-10
• Original language: English
• Number of items: 1
• Dimensions: 5.70" h x 1.00" w x 8.60" l, 1.30 pounds
• Binding: Hardcover
• 368 pages

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• Used Book in Good Condition

Review
A new book on the Attalids was much needed, and the authors have done much to show why ancient historians of all stripes will want to understand how Hellenistic monarchy developed in this period. Noah Kaye, Topoi

About the Author

Peter Thonemann teaches Greek and Roman history at Wadham College, Oxford. He is the author of The Birth of Classical Europe (with Simon Price, 2010) and The Maeander Valley: A Historical Geography from Antiquity to Byzantium (2011).

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0 of 0 people found the following review helpful.
The most recent and the weakest of the Hellenistic Kingdoms
By JPS
This book is made up of a collection of eight rather fascinating studies about Attalid Asia Minor. It shows how the Attalids, through a mixture of skilful diplomacy and alliance with Rome, managed to be the main beneficiaries of the defeat of Antiochus III at Magnesia at the hands of the Romans with the latter granting to their useful ally most of Seleucid Asia Minor. It also shows how they organised this very much enlarged kingdom that made them into the main power on Asia Minor and were not always strictly aligned with and subservient to the Romans. The eight articles can be divided in two sets of four.

The first set is the most interesting for the general reader. The articles, written by four different authors, deal with the enlarged Attalid State from 188 BC to 133 BC when Attalos III, the last of its Kings bequeathed his kingdom to Rome, the Kingdom's military history, its relations with the Seleucid Empire from its origins (281 BC) up to 175 BC, and its relations with Rome.

These four articles make up the first half of the book (150 pages out of some three hundred) and contain many very valuable insights for anyone interested in the history of this less well-known Hellenistic Kingdom. One of these is to show that the Attalids began as semi-independent dynasts in Pergamon by breaking with Lysimachos and siding with Seleukos I shortly before his victory in 281 BC. Unable to resist on their own their more powerful neighbours - the Seleucid and Antigonid monarchs - they would take advantage of the former's weaknesses at times and side with the more distant Romans against one and then against the other larger and nearer powers.

One merit of this book is to show how rich the Attalid Kingdom became, but also how relatively weak it was in military terms, even after having taken over all the lands that previously belonged to the Seleucids in Asia Minor, and how frequently it was at war against many of its neighbours eager to encroach on and pillage this rich kingdom. Another merit is to show that Attalid policies clearly reflected this state of fact. In military terms, the Kingdom had to maintain both a sizeable fleet which was roughly equivalent to that of Rhodes, and an army which, although relatively small, was nevertheless also a drain on the Kingdom's treasury.

Attalid policies were also geared towards presenting the Attalid Kings as the benefactors and protectors of the Greeks, and of the autonomous and rich cities of Asia Minor in particular, against the barbarian Galatians but also against the Bithynians. This was however achieved by promoting a sense of community and through a large delegation of powers in marked contrast with typical Hellenistic royal behaviours and propaganda and with very little or no personalisation, as shown through the coinage which did not include a representation of the King. In other terms, the articles clearly show what a delicate balancing act the Kings had to maintain throughout their reigns while shoring up their kingdom and making it as prosperous as possible.

The last article of this series deserves a special mention because it presents the Romans' rationales for not annexing Asia Minor, just as they initially avoided annexing Macedonia or Greece. They simply did not want or need to do so since the precious metals flowing into Rome were largely sufficient, thanks to loot, war indemnities and the silver mines of Spain, and they were anyway ill equipped and unwilling at the time to administer far flung provinces.

The second set of articles, while also valuable, is much more technical and much less accessible. They essentially deal with what could be termed the Attalids' economic policy 5even if the term is somewhat anachronistic) through numismatics, that is the study of Attalid coins found in numerous hoards across Asia Minor and Syria. Several aspects are displayed through these articles, although I will only focus on two of them in this review.

One is a controversy regarding the dating and the purpose of the cistophoric weight standard, essentially silver coins that were significantly lighter that the Attic silver standard, which was the international standard of the time. Depending upon whether these light weight coins were introduced in the 180s or in the 160s, the economic and political rationales that could underpin them are significantly different.

A second feature is to identify the purpose of the second kind of currency - this time Attic weight tetradrachms - which were also struck in the kingdom, namely whether these were struck for trading purposes with the Seleucid Empire, with whom economic relations were maintained well after its defeat with the Romans, or whether they financed the Attalid Kingdom's foreign wars and interventions, and specifically the support that it gave to several candidates to the Seleucid throne.

As a result, this a very valuable set of studies that contains many eye openers and shows to what extent the Attalids walked a tight rope from the very beginning of the dynasty right to its end. It also has the merit to show how they managed to survive the various upheavals and comebacks of the superpowers, partly by playing them against each other, partly through their own strengths and partly by switching sides just in time to align themselves with the winners. Four strong stars.

0 of 0 people found the following review helpful.
Not easy reading (most of the articles) but generally worth it ...
By Dreamer
Not easy reading (most of the articles) but generally worth it for the few new ideas submitted (some of them half-heartedly).

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• Sales Rank: #6522186 in Books
• Published on: 1976
• Number of items: 1
• Binding: Paperback

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